We draw from history
The origin of the Stara Papiernia logo comes from the combination of the letter P, the industrial climate of the Stara Papiernia buildings and their structural elements. We drew connections between these aspects and the history of the place, emphasizing its heritage in a modern way. The letter P symbolizes openness and brings a city square to mind (as a central point where life happens), and also refers to movement — a river flowing through Stara Papiernia. The emblem is complemented by technical typography referring to the craft character of the place in the past but in an elegant, serif version. We created the visual identity of the brand, we also run social media accounts and provide event and visual consulting for Stara Papiernia.