DASTAN is a fashion family-owned business, which after less than 30 years of operating on the market, offered us cooperation in creating a new brand image. Our task was to design the entire graphic language of DASTAN, including visual identification, image and sales materials, packaging, product labels, and ATL and BTL materials. We were also responsible for the artistic management, production of photo shoots and coordination of digital activities. We made the official social media channels more consistent to allow the company to reach the expanded target of DASTAN.