SUPERNATURAL was the title of the 8th edition of Fotofestiwal in Łódź, for which we designed key visual along with the full graphic design of the event. We were also the authors of the identification of GRANDPRIX 2019 and a wayfinding design within Art_Inkubator, OFF Piotrkowska and Motyl, a building owned by the University of Łódź, the event’s Partner.
The inspiration for the creation came from the photographs of selected artists of the exhibitions, Klaus Pichler and Henrik Spohler, as well as the works from Brad Feuerhelm’s collection. We have changed them creatively, complementing them with a graphic and typographical commentary reflecting the main theme of the festival. To emphasize the multidimensionality of the presented works, we went beyond the form of a standard poster and used various techniques (from lenticular printing to animation) that gave broader perspective and pulled the audience into an extraordinary, magical world. The effects of our work could be seen on citylights, billboards and large-format mesh banners in the public spaces of the city, in a mini-catalogue, as well as on postcards, invitations, festival wristbands, press and digital materials.