Warsaw Sneaker Store [WSS2] is the most popular streetwear store in Poland, where every sneakerhead can find something interesting. We were asked to redesign its identification and to create an original visual communication system for the whole concept of the brand. Our work consisted of designing prints (stationery, product markings, packagings, internal documents, etc.), web designs (online communication and templates) and service items along with give-aways. An important element, which contributed to the final creation, is the history of the place where the shop opened – it used to be a pharmacy. The whole concept is based on a pure and graphically cleanpart of a shoebox, which was inspired by the periodic table, but also elements of sport, such as the lines dividing the football pitchor the label in the packaging of sports shoes (eg. Nike).