The world is changing faster than at any time in human history – this fact is a constant source of inspiration and challenges for designers. The consequences of technological, social or cultural factors are reflected in produced objects. The theme of the 9th edition of Lodz Design Festival was CONSEQUENCES. We created a simple identification referring to the rectangular "domino" tiles, as a symbol of cause and effect dynamics. The whole conceptfirmlywas very conspicuous, especially in urban space, especially because of a strong, yellow colour that we used.