I live here – I like it

Designing a developer product brand is a multi-stage process. This was the case of Nowa Dzielnica, for which we developed a marketing communication strategy, branding and a media campaign. The creative concept is based on the well homing philosophy, understood as the need to live in harmony with oneself and our needs. It is accompanied by a modern visual identification, inspired by the openwork façade of the building on a side of Wodna Street.