Skanska, an innovative office space developer, has set us a task of creating the key visual accompanying their presence at the ABSL Conference.
“Connecting Generations. Changing the World” – the slogan was the starting point for our creative work. Our client wanted the proposed claim to emphasize the interpenetration of different generations by means of architectural solutions of the company. This idea ultimately led to the development of “We are Generation S” concept – a separate generation that does not divide generations into X, Y and Z, but notes and responds to the needs of all groups.